falls from the serp and penguin rises

The context:

The drop in visibility in the search results of is making swedish SEOs chat. is a major blogging platform in Sweden and sunk in the SERPs making a couple ripples…

Ok, so is drop to be accounted to the Penguin’s update?

The short answer is:


Well, clearly, the date don’t match:

Penguin Update: 24th of May
Fall of occured at least one week earlier (at least before the 19th)


The explanation then? 🙂 some might have an idea.
Please email me if you know more about the causes but I am specially interested about the SEO consequences. Tack Tack.