Marketing plan in a nutshell

PR- 8 different ways to go:

product placement (james bond, Pepsi)


research (a way to talk about your product)


Recycling good ideas like : the best job in the world became Sveriges bästa jobb and a scandal for Danmarks  tourism office that promote the consumption of alcohol and the use of natural ressources.

? where started the campaign? In Australia? How did it spread?

Find the synergies to get free ads though inovative partnershio (ex: a proffessional school that needs to developp its iamge… choose to take part of the security in the Mal and on the soccer field)

On which info, we should communicate, 11 criterias to get published:

  • Consequences on society
  • Celebrities
  • Stats
  • The freshness of the news?
  • How local is the news?
  • News
  • Polemical subject
  • Surprising

other criteria:

  • Exclusivity
  • A good picture
  • It on the topic that the journalist is following

Create data for a News Paper:

  • Get article about your vision in the newspaper. Local news papers. He s gonna save the world.
  • News : the result , we have sold that much, we have improve blabla
  • Clients testify that the consultancy firm blabla is best. China buys 300 millions of our product
  • The competitions. Best site of the year

How to contact the press:

  • What s the interest, the data a journalist woulb be interested in?
  • what s our message?
  • The seeting, should we help them? what action do we take? what image do we give?

Sendinga mail to a journalist:

  • presentation
  • info
  • proof
  • exclusivity

Si il n’y pas de news, il faut y réfléchir et la modifiée (potential park)