What is the Value Proposition of SEO?

Why do we optimize?

1) traffic value
The first goal of SEO is to generate traffic. Bringing people to your website will generate leads or sales.
2) Company Branding
But the SEO has also another value, an implied value. People perceive the value of your product or firm depending on how well it ranks in the search engine. SEO becomes then an act of branding and establish company renown. This is especially true of top 10 listing of competitive industries/markets.
SEO is valuable because people associate ranking = company renown
Some research has shown that more than 35% of surfers believe that a top search ranking means the company is a ‘top one in its field’

Consult me to build a substantial SEO value and a successful presence on the Internet-