What is Search Engine Optimization about?

What is SEO? How do we optimize?

Technically, we optimize the ranking when we build the site:
– rewrite URLs, pay attention that the Titles contain Key words, create Tags & Meta Data, RSS flows…
– We pay attention to the accessibility: we validate HTML & CSS and make sure that the site is entirely scrawl-able by the spider of the Search Engine

But the SEO effort don’t stop there. Once the site is running, we
– Submit site maps to the big 3 SE
Align the content with the targets and Keywords.
Develop Link Profile:
I suggest that an Inbound Link building campaign be undertaken across a three to six month period, adding between 20 and 100 links per month depending on the scale of the web site.
– Reference the site in Social book marking/Social Media
– leverage viral marketing and Article Marketing efforts
– improve paid search & landing pages and conversion rates.
– Create Link Bait: a free application/widget/award or ebook that bring attention of the surfers to the site and make them link to your website.

The rewards,
=> your site gets more traffic
=> it enhances the credibility of your brand and products.

What is the Value Proposition of SEO?

Why do we optimize?

1) traffic value
The first goal of SEO is to generate traffic. Bringing people to your website will generate leads or sales.
2) Company Branding
But the SEO has also another value, an implied value. People perceive the value of your product or firm depending on how well it ranks in the search engine. SEO becomes then an act of branding and establish company renown. This is especially true of top 10 listing of competitive industries/markets.
SEO is valuable because people associate ranking = company renown
Some research has shown that more than 35% of surfers believe that a top search ranking means the company is a ‘top one in its field’

Consult me to build a substantial SEO value and a successful presence on the Internet-